Green & Glee Store
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Vegetables and Fruits
Green & Glee is an innovative and significant Farm to Bussiness (F2B). Started in September 2015 as small shop, we provided our consumers fresh vegetables and fruits bought from the farms directly, which is economically beneficial to the farmers and helps in gaining access to nutritous & fresh vegetables (and fruits) for our dear consumers.
Daily, we at Green & Glee stock the vegetables directly from the farmers at a satisfied price, process it at our central warehouse in the city and distribute it to the consumers through our different distribution channels.
Green & Glee acts as an interface between Farmers and consumers in the city. Our focus is to provide nutiritious and fresh vegetable supply through local vegetable vendors to every nook and corner of the city.
We at Green & Glee aim at building a digital agri-supply chain with just in time logistics for fruits and vegetables that is both efficient and has zero-wastage. We also simplify the process of pricing thereby increasing the incomes of both farmers and retailers. In addition, this also helps us give a reasonable price to the end buyers. It is achieved through demand based production where farmers produce for a future demand from end buyers such as supermarkets, restaurants, retailers and other large wholesalers.
We envision to increase the knowledge of the
farmers about various modern farming amd irrigation techniques for better land
utilization, to improve their potential to provide 60–90% more quality food by
simply eliminating the losses, while simultaneously freeing up land, energy and
water resources for other uses. Our just-in-time supply chain model has proved
to be beneficial for all as it has eradicated any extra logistic expense for
both the farmers and the retailers by striking a delicate balance between
supply and demand.